Sabrina V. Helm, PhD

2025 University Faculty Service Award

Dr. Sabrina Helm is an academic with a background in marketing and management and a passion for the natural environment. She received her Ph.D. in business administration from the University of Duesseldorf, Germany. Prior to relocating to Tucson, she worked in industry before being appointed Professor of Strategic Marketing at Witten/Herdecke University, a premier private university in Germany. Sabrina relocated to Tucson in 2008 and was appointed Associate Professor in Retailing and Consumer Science. She also holds the PetSmart Endowed Chair. With a strong background in business studies Sabrina's research focuses on sustainable consumption, the role of marketing in affecting overconsumption as a main driver of climate change, mental health effects of climate change and psychological adaptation and coping responses, and mindful teaching approaches with respect to climate change. She is a board member of the Macromarketing Society and collaborates with a network of international colleagues to critically assess and transform teaching approaches to address climate change within business schools.

Sabrina’s research has been published in diverse journals (e.g., Journal of Marketing, Journal of Service Research, Journal of Business Research, Journal of Macromarketing, Global Environmental Change) and has been featured widely in local, national and international media. At the university, Sabrina teaches such subjects as consumer behavior, retail strategy, and sustainable business; she supports educational initiatives on environmental sustainability across campus and beyond.